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December 29, 2005

41% of Google Search Results Page are Ads

This morning, and its still the morning, we talked about GERPs, well, later in the morning, I found a DigitalPoint thread that is named approx 41% of screen real estate is adwords now. Basically, he broke up his screen into segments, based on a screen resolution of 1280x1268;

1) Top sponsers listings, 1265x170 = 215,050
2) Side Sponser listings, 308x590 = 181,720
3) Actual Google Results, 958x593 = 568,094

Based on his computations, he comes up with 396,770 total ad space in pixels and 568,094 total organic space results in pixels. So about 59% organic pixel space and 41% ad pixel space. Based on what fit above the fold of the 1280x1268 resolution monitor. Also based on returning results with three ads at the top of the SERPs.

The forum members are debating if this is a good or bad thing. Forum discussion at DigitalPoint Forums.



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posted rustybrick in Google AdWords at December 29, 2005 9:49 AM Comments (4)

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Comments

This numbers go up big time at lower resolutions.

 

Posted by EGOL at December 29, 2005 13:31

Very interesting study and way to calculate space. Unfortunately, it would be inaccurate for most keywords on other languages (such as Spanish).

 

Posted by Nacho Hernandez at December 29, 2005 21:51

Google's gotta make money too, I think they do a good job of providing a clean looking results page and still giving the advertisers a chance to get clicks.

 

Posted by Bill at January 3, 2006 20:11

interesting study. no wonder they make so much $$$

 

Posted by mark at January 26, 2006 02:11

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