Number One at Yahoo! But Where is the Traffic?

Nov 25, 2005 • 8:39 am | comments (4) by twitter Google+ | Filed Under Yahoo Search Engine Optimization
 

A thread I can relate to at WebmasterWorld is named #1 in Yahoo but No Traffic. I hold the number one position for a few top keyword phrases that, according to Overture's keyword suggestion tool, gets over 3,000 searches per day. And guess what, I may get five to ten referrals from it per day. The member at the thread reports the same;

We've jumped up to between #1 to #3 in Yahoo for the last week for a two word phrase that has 100k+ searches per month according to Overture, #*$!, and other sources. But our logs show almost no change in traffic.

Not only that, other members report the same thing.

In theory, I believe the more technology related the search phrase the less likely people are going to search on it at Yahoo! The less likely they will click on your result. An other member reports the same for niche travel industries.

Moderator Tigger adds;

I've been ranking at 2nd for years on Y for some of my main money terms and the problem I think is the SE just doesn't get used much. The same keyword when I was ;0( ranking on G pulled in 300-400 searches a day (same place 2nd) on Y I'm lucky if it pulls in 10 - its just a numbers game and Y just doesn't have the traffic.

Forum discussion at WebmasterWorld.

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Comments:

Lee Odden

11/26/2005 06:16 pm

Boy does this resonate! My blog is #1 on Yahoo for "online marketing" and we get barely a trickle of traffic from it.

Chris Beasley

11/26/2005 11:40 pm

I've got #1 listings for "televisions" & "tvs" on Yahoo and combined they deliver less than 100 uniques per day. I attribute it to all the ads that likely get clicked on first.

Geoffrey Gonzalez

11/28/2005 07:19 pm

Look at where you reside on that 1st page. Between the paid, press release and right column, your lost. If you are lucky, sometmes you barely scrape the bottom left corner of the 1st page. Google honors the 1st position and you are higher up at EYE level.

pk_synths

11/28/2005 11:07 pm

Alot of Overture's numbers are skewed and I've always had the hunch that content matching queries were included in that data. People may not be typing it in but they do see your Overture listing if they happen to be on an Overture partner. Why wouldn't they include this data to buff their suggestion results? It's all about the cash right? -PK

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