AdSense Compared to YPN: Advantage YPN

Recently I was able to delivery both YPN & AdSense ads here on 50/50 rotation. In the past I used word of mouth to report on Google AdSense Versus Yahoo! Publisher Network performance. I did promised you to share some results, on a generic level, of the two programs compared side by side. So here we go...

Date Range: 09/09/2005 - 09/19/2005

Network	YPN	AdSense	Advantage
Impressions	Bit More	Bit Less	Slightly YPN
Clicks	Bit More	Bit Less	Slightly YPN
CTR	Equal	Equal	None
CPM	Much Higher	Much Lower	YPN 81% Higher
Earnings	Much Higher	Much Lower	YPN 82% Higher

So the reports seem to match much of what I reported here. Except for the fact that YPN had less click throughs. Let me tell you the ads matched 100% (excluding one saying Ads by Yahoo! and the other saying Ads by Google). I think its ok if I report these numbers in such a generic fashion.

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posted rustybrick in Contextual Ads at September 19, 2005 11:41 AM Comments (8)

Comments

This is interesting information. Thank you for sharing.

Posted by Justin Britt at September 19, 2005 17:00

What subject was the page you were doing this on and showing us the ads that the page was displaying. How about doing a few different pages that have different subjects to see if there are any differences.

Posted by bobmutch at September 19, 2005 21:11

Thanks for the review, but given you drew significant attention to the fact that Yahoo now has these ads, I believe there was a skew for users to click on Yahoo ads out of curiosity. While the data is interesting, I doubt the sound validity of the research method.

Posted by GoingRank at September 19, 2005 23:49

The ads were run only on this site, after the spike due to the "YPN curiosity" clicks. But I agree, we should rerun these test on dozens, if not hundreds of sites, to make it scientific.

Posted by Barry Schwartz at September 20, 2005 08:51

If yahoo approves a couple blackhats we can do a massive test. Hundreds of sites? Make that thousands. I think I know a couple that got accepted but haven't heard anything about YPN from them yet.

I applied with a couple sites but I haven't heard of them yet. I guess we'll have to wait until the beta is over.

Posted by CountZero at September 20, 2005 11:52

Saw this Google ad on your homepage today. At first I assumed it was a YPN ad because of the no-relevance factor, but it was Google AdSense. I don't know, maybe its targeted to Nacho.

Date Sexy Hispanic Si...
Meet Hundreds of Thousands of Singles from Other Races, Cultures.
www.InterracialMatch.com

Posted by Loren Baker at September 22, 2005 08:37

Did you click?

Posted by Barry Schwartz at September 22, 2005 08:48

Google is not replying.

Anyone know when yahoo is available for int'l webmasters?

Posted by eanimator at October 4, 2005 13:11