AdSense Compared to YPN: Advantage YPN
Date Range: 09/09/2005 - 09/19/2005
| Network | YPN | AdSense | Advantage |
| Impressions | Bit More | Bit Less | Slightly YPN |
| Clicks | Bit More | Bit Less | Slightly YPN |
| CTR | Equal | Equal | None |
| CPM | Much Higher | Much Lower | YPN 81% Higher |
| Earnings | Much Higher | Much Lower | YPN 82% Higher |
So the reports seem to match much of what I reported here. Except for the fact that YPN had less click throughs. Let me tell you the ads matched 100% (excluding one saying Ads by Yahoo! and the other saying Ads by Google). I think its ok if I report these numbers in such a generic fashion.
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rustybrick in Contextual Ads at September 19, 2005 11:41 AM
Comments (8)

Comments
This is interesting information. Thank you for sharing.
Posted by Justin Britt at September 19, 2005 17:00