Recently I was able to delivery both YPN & AdSense ads here on 50/50 rotation. In the past I used word of mouth to report on Google AdSense Versus Yahoo! Publisher Network performance. I did promised you to share some results, on a generic level, of the two programs compared side by side. So here we go...
Date Range: 09/09/2005 - 09/19/2005
|Impressions||Bit More||Bit Less||Slightly YPN|
|Clicks||Bit More||Bit Less||Slightly YPN|
|CPM||Much Higher||Much Lower||YPN 81% Higher|
|Earnings||Much Higher||Much Lower||YPN 82% Higher|
So the reports seem to match much of what I reported here. Except for the fact that YPN had less click throughs. Let me tell you the ads matched 100% (excluding one saying Ads by Yahoo! and the other saying Ads by Google). I think its ok if I report these numbers in such a generic fashion.