Length of a URL

Aug 26, 2005 • 1:43 pm | comments (4) by twitter Google+ | Filed Under SEO - Search Engine Optimization

Chris Boggs, great guy and he helped out tremendously with SES Coverage, asked me to look at a thread at his forum. The thread is named URL Directories and asks if a shorter URL is better then a longer URL. So I looked back in my notes (this site) and found an entry named Length of a Domain Name which specifically discusses the domain name. But what about the URL structure? I couldn't find any entries here that discussed my humble opinion on that topic.

Talking within reason, having a URL that looks like: http://www.domain.com/blog/2005/08/22/where-is-carmen-sandiego versus http://www.domain.com/blog/where-is-carmen-sandiego

Will not make a noticeable difference in your rankings. What the engines mean when they say a shorter file path structure is in terms of site navigation. For example, if I literally have to click from the main site, to the blog, to the 2005 section, to the August section, to the 22nd day section and then click on where-is-carmen-sandiego - then that is bad. But if I put a link (i.e the first, long, one listed above) on the index page, to a long URL, then the search engines will crawl it and index it well. The shorter the click path to a specific file, the better off you are. The length of the URL itself, is not a major factor in terms of search engines.

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Chris B

08/26/2005 06:24 pm

thanks Barry as usual you rule!


08/26/2005 11:13 pm

Wow! Thanks for the answer. That was my question that I posted over at the forums and I appreciate the answer.

Jason Bailey

08/27/2005 03:59 am

I completely agree that shorter urls make for a better user experience in many ways. This issue has been a raging debate in my office for a few weeks now. I have implimented a rewrite in one way and my colleuge another. The theory being to 'stuff' the url string with keywords that are supported on the page. We implimented it in two ways. The burning question is 'How long is too long?' The example you gave is fairly similiar, only 11 character difference. What about this monster? http://www.importers.com/Electrical_Lighting/Light_Fixtures_Lamps/Exporter/SinoStar_Lighting_Group_Limited/ID.37941.TL.10608/Solar_and_Wind_Street_Lighting.html too long? I don't mean to spam your esteemed blog or turn it into the debate running in many forums but if you will, compare these two implementations: http://www.Perfume.com vs http://www.Importers.com Thanks Rusty!


03/14/2006 01:10 pm

I think, short URL domain is better for Search Engine, but the name after domain is important to make search engine know what kind of information that the URL will open.

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