Yahoo! Directory Titles Gone?

Jun 17, 2005 • 9:07 am | comments (2) by twitter Google+ | Filed Under Yahoo Search Engine Optimization
 

I was checking some of my awesome rankings in Yahoo! this morning (kidding, of course) and I noticed Yahoo! has been messing with the titles they use.

In the past Yahoo! defaulted to showing the title created in the Yahoo! Directory listing (if available) in the organic search results page. So my site's listing in Yahoo! Search looked something like this:

yahoo-rustybrick-title.jpg

Now if you do a search on rustybrick at Yahoo! Search, I saw my title specified in the source displayed.

yahoo-new-serp-listing.gif

Yesterday, I did not see this, just now. Same for search engine roundtable and other sites. I have a feeling I can expect my CTR to climb in Yahoo! for some of my sites, as should you, if this sticks.

I posted a thread on this topic at Search Engine Watch Forums.

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Comments:

aaron wall

06/17/2005 06:52 pm

Killer Rankings Barry!!! hehehe I don't know why, but for a long time my SEO Book site has shown the site title and snippet for as long as I can remember. For some reason Yahoo! knew that there was an associated directory listing but never used those details on my search results, even when the search exactly matched my Yahoo! Directory listing title.

aaron wall

06/17/2005 06:59 pm

I did a few more searches. On one search result I checked they use a mix. Some of the results being from the Yahoo! Directory listing and some not. Maybe it has to deal with how well they trust the site? Your site has some solid inbound links, so maybe they trust it to be accurately named?

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