Keyword Density of Non-Sense

Apr 4, 2005 • 11:29 am | comments (2) by twitter Google+ | Filed Under SEO Copywriting
 

I haven't talked about the topic of keyword density in a really long time. Why? Basically because I have never used it when writing pages. Last week, the resident scientist at SEW forum (orion), Dr. E. Garcia, wrote a detailed article for e-marketing-news named The Keyword Density of Non-Sense. In that article he clearly detailed his objections to using keyword research tools and keyword density analyzers when optimizing a Web site. There was a session at SES NYC 2005, the last session of the conference, named Advanced Search Term Research Tools.

After the panelist spoke, Dr. Garcia took the mic and gave a five minute speech on how some of the tools these vendors were providing were "bad." It is unfortunate that Dr. Garcia did not have more time to make his point, but most of the panelist agreed with him. His point was, as the article says at the end, "To sum up, the assumption that KD values could be taken for estimates of term weights or that these values could be used for optimization purposes amounts to the Keyword Density of Non-Sense." After you read the article, feel free to join the thread and discuss your thoughts. One thing many say is that they do not have other options, so they rely on these tools. But its extremely important to understand the math behind the tools, if the math doesn't work, you need to know.

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Comments:

Natasha Robinson

04/04/2005 04:02 pm

RB, You know, I read this article as I was walking home last Friday (Yes, I am that person who tries to multi-task while walking). I just kept saying "Wow". Many times I have used Screen Readers to basically hear how a site I optimized sounds to a blind person (Yes, I am one of those dorks who actually cares), but I never took into mind how this may in fact affect how SEs "read" a page. Totally Eye Opening! Natasha Robinson

orion

04/19/2005 05:56 pm

Some points to highlight. I don't object to conducting keyword research. I do object to the use of the keyword density concept for optimization purposes and for many valid reasons. Rather than using the term "bad" I think I use the term "stupid" and several times in reference to the use of keyword tools, the KD concept itself and the idea of mix and matching metrics from different databases to come up with a new metric. Orion

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