I find this a little bit embarrassing for Google. SearchViews reported two days ago, last Friday, that a search in Google on the keyword Heineken brings back Google Image results at the top of the main Web results. One of the two results is not suited for young audiences.
Tim Mayer from Yahoo! says that Yahoo! is conservative when it comes to displaying image results within the main Web search results. For example, you can get pictures of Heineken with a query term such as heineken pictures or pictures of heineken.