50% of PPC Clicks are Fraud
An article over at MediaPost named Pay-Per-Trick: Half Of All Ad Clicks Deemed Fraud reads, "According to research released by Web analytics provider Clicklab, fraudulent clicks can account for more than 50 percent of all advertising fees attributable to certain categories." Can you believe that? You hear of companies paying people in India to sit by a computer and click on ads, but 50% of all clicks are fraud, WOW.
Forum discussion on this topic at Search Engine Watch. Other threads of interest include the click fraud software that helps you detect fraudulent clicks. Some of the software you can purchase to help you with that include; Who's Clicking Who and Click Auditor.
In addition, in the past archives you can find my notes on the Auditing Paid Listings & Click-fraud Issues session at the past San Jose SES show.
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rustybrick in Pay Per Click Engines at September 29, 2004 1:45 PM
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Click Fraud: Sofizar
Is your PPC campaign getting sabotaged by fraudsters? Are you depleting 10%, 20%--even 40% of your budget on wasted clicks? How to catch these scammers with their hands in the cookie jar!
If you advertise in Pay Per Click Programs like Google's Adwords and Yahoo's Overture, someone is keeping you from maximizing your profits. If you pay those megabucks for every click and you always seem to be getting a little less than you put in, Stop and Consider . Could you be the victim of click fraud?
Pay per click is a 5.6 billion dollar industry in 2005. Industry estimates range between 10% to 40% of this figure to be caused by fraudulent clicks. It adds up to 500 million to 2 billion dollars of advertiser's precious dollars being wasted. That's a serious chunk of change, that you the PPC advertiser may be losing! Are we exaggerating the threat?
For furthur information just visit: http://www.sofizar.com/click-fraud.php
Posted by Ron Arthur at April 19, 2006 00:45