Is SEO a "Black Art"?
Seth Godin in his The problem with search engine optimization could not, in good faith, recommend an SEO.
"Because it's a black art, it's really hard to tell who's good and who's not. Andrew Goodman is good, there are people who are less reputable... no matter what, it's hard to guarantee you'll get your money's worth."
Ouch!
Cre8asiteForums discusses, in Seth Godin interrogates SEO
Is he right in his assessment of search engine optimization?
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cre8pc in Search Theory at July 3, 2004 12:20 PM
Comments (1)

Comments
I couldn’t agree with Seth more! I am new to the SEO concept and have received some bad advice on how to promote my site from so called PRO’s on the subject.
So I’m going to check out some more on his ideas.
And thanks Seth
Posted by Patrick at December 15, 2008 16:23