Is SEO a "Black Art"?

Jul 3, 2004 • 12:20 pm | comments (1) by twitter | Filed Under Search Engine & SEO Theory
 

Seth Godin in his The problem with search engine optimization could not, in good faith, recommend an SEO.

"Because it's a black art, it's really hard to tell who's good and who's not. Andrew Goodman is good, there are people who are less reputable... no matter what, it's hard to guarantee you'll get your money's worth."

Ouch!

Cre8asiteForums discusses, in Seth Godin interrogates SEO

Is he right in his assessment of search engine optimization?

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Comments:

Patrick

12/15/2008 09:23 pm

I couldn’t agree with Seth more! I am new to the SEO concept and have received some bad advice on how to promote my site from so called PRO’s on the subject. So I’m going to check out some more on his ideas. And thanks Seth

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