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I remember back when Yahoo bought AlltheWeb. Most Webmasters and SEOs were a bit upset, because AlltheWeb was one of those upcoming search engines who really could compete with Google back in the day.
So Yahoo acquired it back in 2004 when Overture, which acquired AlltheWeb in 2003, was acquired by Yahoo. Very early 2004, Yahoo was shopping for search engines to buy, so they no longer have to be dependent on Google's search engine. They were expected to use Inktomi which they acquired earlier, but then they bought AllTheWeb and Alta Vista. They made changed to both engines and released their own flavor of Yahoo Search soon after, surprising some webmasters.
AlltheWeb had one of the largest web indexes back then and was loved by Webmasters.
Now, well, those investments are gone. They outsource their search technology to Microsoft and will redirect the technologies they acquired in 2004 to Yahoo Search, which is powered by Microsoft.
The funny thing, they are doing this on Microsoft's birthday - April 4th!
Forum discussion at WebmasterWorld.
Comments:
Mamun Rashid
03/31/2011 12:49 pm
Sad day for Webmasters...
Roshan Joshi
03/31/2011 01:46 pm
well just part of the slow poison for the world of search, powered almost exclusively by Google now.
jimmyvanilla
03/31/2011 10:30 pm
Goodbye. Another extinction engineered by Microsoft.
byronm
04/02/2011 04:15 am
So google destroys yahoo and people STILL blame MS? oi vey
byronm
04/02/2011 04:15 am
I stopped using google a year ago. Bing works and long tail bing improves daily