Lesser Known AdWords Quality Score Facts

Jul 23, 2013 • 9:06 am | comments (9) by twitter Google+ | Filed Under Google AdWords
 

AdWords Quality ScoreJuliana S., a Google AdWords representative, posted a topic in the Google AdWords Help forum named "uncovering quality score."

In her post, she shares some of the "less frequently known" facts about the Google AdWords quality score.

The quality score is a large part on what makes an ad rank in Google's search ad system.

Here is the list of these lesser known facts:

  • You won’t automatically get a high quality score from keyword stuffing. Some things to keep in mind are the following: is the content of your ad prominent on your site and not buried, do you feature original content, and is your business model clear?
  • Only exact match keyword data on Google Search is used to determine a keyword’s quality score. This means clicks happening on phrase or broad match keywords do not factor into QS.
  • The quality rating (1-10) given to keywords is reflective of its performance with all text ads in an ad group. Getting rid of poor performing ads is a good strategy as one low performing ad can lower the overall quality score of a keyword.
  • Quality score of zero impression keywords have no effect on quality score as they have no impression data. Also, we do normalize quality score by position (i.e. we don’t expect CTR to be as high in position 11 versus 2).
  • Lastly, you should keep in mind to there needs to be a statistically significant set of data to calculate quality score. This means one day of terrible or great performance will not necessarily ruin or help your QS.

Forum discussion at Google AdWords Help.

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Comments:

poatoesmarketing

07/23/2013 01:31 pm

That is interesting enough to be easy to get.. and implement right away. that tells Liars are no more to win Be simple or die Be human or get buried down down down .. thanks amazing info Abdullah

Gazeta Wyborcza

07/23/2013 03:24 pm

The best known fact: Google manipulates it to make advertisers pay extra.

ethalon

07/23/2013 04:08 pm

'The best known fact'... ...followed by absolutely no facts.

Dave

07/24/2013 06:53 am

"do you feature original content" No need to have original content. As per Matt you can have duplicate content thats not spammy. Just copy the content of top performing sites or use Wayback Machine and copy content from there. NO NEED TO FOCUS ON ORIGINAL AND INFORMATIVE CONTENT.

Kate

07/24/2013 07:14 am

is this is right that QS is determine only on the basis of keywords have exact match.I don't agree 100% with this. can anybody explain me this...

Starkey

07/24/2013 11:24 am

I found the most interesting point to be that QS is normalised by position... I wonder if this is given even or factual weighting? Certainly means we don't need to push bids any higher in order to get CTR up to affect QS and costing!

Guest

07/24/2013 01:45 pm

Maybe the exact match is used for quality score for display ads? Unless this is something new with the enhanced campaigns, I've never heard that and I cannot imagine it's that way?

Vicki Ayala

07/24/2013 07:02 pm

In an article by "brad" at CertifiedKnowledge.org, he clarifies between EXACT match and the search matching PRECISELY... perhaps this is the way it should be presented because when I hear "exact", I assume it refers to a match type. He says, "The truth is that the CTR that determines your keyword’s quality score is based upon the user’s search query precisely matching the keyword in your ad group, regardless of the match type you use. - See more at: http://certifiedknowledge.org/blog/quality-score-is-based-on-precise-match-not-exact-match/#sthash.f0wipgOF.dpuf"

blah

07/25/2013 06:39 pm

Google Adwords customer service sucks - they don't give people second chances. I hate Google and Google Adwords.

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