A WebmasterWorld thread has some worried and anxious publishers asking about the sustainability and viability of Google AdSense in their future.
These publishers are worried that if the trend continues and their revenue and income continue to decline as they invest more time and effort into their sites, that they won't be able to continue these efforts. One publisher said:
Is there enough of a future in Adsense that you will keep creating content even when the payback becomes smaller and smaller? For me, if things don't turn around, I could see myself killing off many future planned projects and websites that I'm passionate about but that are dependent on a Adsense for earnings. If that's all a website has for earning options, then I'm pretty much approaching putting up the closed/out of business sign. At the end of the day why would I bother creating a website with great articles that Google won't really rank.
Publishers, take my poll, I am curious:
Forum discussion at WebmasterWorld.