AdSense's "i" Link Replaced By "AdChoices"

Mar 22, 2011 • 8:27 am | comments (15) by twitter Google+ | Filed Under Google AdSense

Google announced they are changing the "i" link found in the Google AdSense ads to "AdChoices."

The change is to comply with the online advertising industry's Self-Regulatory Program for Online Behavioral Advertising. It will allow Google "to more proactively give users notice and choice about the ads they see." Google explained:

Just like before, users who click on the "AdChoices" label will be taken to a page where they can learn more about online advertising and the ads they've just seen. This page will also provide a link to the Ads Preferences Manager, where users can control the types of interest-based ads they see. Our tests of this new icon and label showed that they should not have any effect on ad performance. We think this rollout will help users better understand the ads they're seeing, and we look forward to seeing widespread adoption of this label throughout the industry.

This is nothing really new, except the label change. Google has allowed users to report bad ads via that link since 2005.

Here are some pictures:

"i" not expanded:

click for full size

"i" expanded:

click for full size

New "AdChoices":

click for full size

Old Way in 2005:

click for full size

Forum discussion at WebmasterWorld.

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03/22/2011 10:28 pm

thanks for sharing.....hope adsense is the best program sharing ads revenue ever and ever....

Leo Sigh

04/17/2011 09:20 am

Basically it makes no difference whatsoever.

Priya Shah

06/04/2011 01:27 pm i found here that they have replaced it already,, but its not changed in ur site how so ???


06/04/2011 05:19 pm

I was shock when I first see the ads but thanks to this post it's clear now...


06/04/2011 05:56 pm

I trust in Google adsense ! I do not like blue triangle. Can I trust him? With this new name is already there are some users! I think that this change can be bad for Google's karma. ( imho )


06/08/2011 02:21 am

I like it because I think visitor choose which ads they want to see so this will make high probability to get clicked but I don't think visitor  welcome with the Ads Preferences Manager


06/08/2011 11:24 am

No matter if it is changed or anything else, we want our ads to run and give us profits...thats it Diseases Blog


06/14/2011 04:52 pm

To me this change seems to be "suspicious" activity to mislead people who is tired to see Adsense everywhere.

Candace 1985

06/29/2011 02:49 pm

I would like adchoices taken off my computer immediately.  I do not want pop ups at all and I would NEVER purchase something that has gotten my goat. 

Ejaz Khan

07/10/2011 04:38 pm

i want adchoice on my blog, but how can i do


07/10/2011 04:41 pm

i like adsen but i have,t


07/12/2011 03:13 pm

what is better adsence or adchoice

google plus

07/28/2011 05:17 pm

this is not important at all, its adsense anyways


11/03/2011 02:33 pm

I think Google have really done a great job by implementing this new security for publishers because it will helps web masters to control and ignore irrelevant ads on their websites as well as it will help visitors to visit which they are looking for. Thanks for news

03/11/2012 08:30 pm

So I have Adsense — How do I get AdChoices?

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