Yahoo Up For Sale Again? Google Potential Buyer?

Oct 25, 2011 - 8:23 am 4 by
Filed Under Yahoo News

Yahoo Google LogosAccording to the Wall Street Journal, Google is potentially interested in helping private equity firms buy a stake or all of Yahoo. The article says:

Google and prospective partners have held early-stage discussions but haven't put together a formal proposal and Google may end up not pursuing a bid, this person said. It is unclear which private-equity firms Google has talked to.

But at the same time, there are rumors of Microsoft also looking to buy Yahoo. Yes, these are the same types of rumors we had years ago, prior to Carol Bartz giving Yahoo away to Microsoft. But now, things may be different.

Yahoo's co-founder is also saying that Yahoo is not for sale - a lot of these rumors may be true or may be just out there to generate interest in larger bids for Yahoo.

Greg Sterling's take is that Yahoo is a pawn in all of this:

Any deal involving Google will be subject to close federal review. However that’s less likely with Microsoft in the scenario described above. Regardless of who winds of owning Yahoo, it will take vision and inspired leadership (not merely competent management) to reverse the long, slow decline that has taken hold at the company.

No one really can see Google being allowed to buy Yahoo but let's see what happens.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Sandals For Google & Facebook