This week in search, I covered how Google really has not updated the Panda algorithm or data since October. There is still a lot of confusion about what Google said about Panda and they promise to clarify soon. Google’s Penguin algorithm is not running regularly yet but they will confirm the next refresh. Google is not using fact knowledge algorithms for ranking and trust. Google added two features to Google Webmaster Tools, the first is the blocked resources report and they now show a new fetch and render view. Google is discontinuing the original Webmaster Tools API on April 20th. Google talks more about how they will handle AJAX. Google does let you A/B test by user agent in some cases. Google updated their rich snippets for rating and reviews guidelines. Google Maps has a new way to report problems with business listings. Those using Yoast SEO WordPress plugin may be vulnerable to an attack. Google said 80% of eligible HTTPs URLs are not indexed because of how the canonical is configured. Google launched a car insurance portal. Finally, a webmaster asked John Mueller if Matt Cutts will return to Google. That was this passed week in search at the Search Engine Roundtable.
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Search Topics of Discussion:
- Google: Panda Has Not Updated Since October 2014
- Google To Clarify The Status Of Their Panda Algorithm
- Google's Penguin Algorithm Still Not Running Regularly & Monthly
- Google To Confirm The Next Penguin Update/Refresh
- Google: We Are Not Using Facts For Search Engine Ranking Now
- Google Webmaster Tools Updates Fetch & Render Report & Adds Blocked Resources Report
- Google Discontinuing Original Google Webmaster Tools API, Killing Keyword Data
- Does Google Want To Kill The AJAX Web Like The Flash Web?
- When Google Allows You To A/B Test Using User-Agents
- Google Reviews & Ratings Rich Snippets Guidelines Updated: Can't Be Category Based
- Google Maps New Report Problem Feature Adding Moved Locations
- WordPress Auto-Updates Millions Of Yoast SEO Plugins After Vulnerability
- Google: 80% Of Eligible HTTPS URLs Aren't Used In Google's Search Listings
- Google Launches Car Insurance Portal Upsetting Yet Another Webmaster Portal
- Webmaster Asks Google's John Mueller: Will Matt Cutts Return?
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