Google Reviews & Ratings Rich Snippets Guidelines Updated: Can't Be Category Based

Mar 12, 2015 - 8:07 am 6 by

Google StarOn March 9th, Google updated the review-specific usage guidelines and policies for reviews and rating rich snippets.

According to Menashe Avramov, who posted about this on Google+, Google added that these types of snippets must be placed only on specific items, not on category or a list of items landing pages.

Here is the additional text added to the page:

Review and rating markup should be used to provide review and/or rating information about a specific item, not about a category or a list of items. For example, "hotels in Madrid", "summer dresses", or "cake recipes" are not specific items. See also our structured data policies for multiple entities on the same page.

So if you plugin [hotels in Madrid] what do you see? Well, no organic results are in your view and I have a huge Apple Display monitor. You see AdWords ads and Google Hotel ads all containing reviews/rating stars. If you scroll down until your finger hurts, then you will see organic results without any ratings or review markup on the page. Shouldn't the organic and paid search guidelines be the same for this?

click for full size

In any event, keep this in mind for your organic implementation of rich snippets around reviews and ratings. Despite what Google does on the ad side, the organic side does not allow it.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Google Search Engine Optimization

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Apr 15, 2024 - 7:41 am
Google News

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

Apr 15, 2024 - 7:31 am
Google Search Engine Optimization

Google Crawl Budget Is Allocated By Hostname

Apr 15, 2024 - 7:21 am
Google AdSense

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Apr 15, 2024 - 7:11 am
Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Previous Story: Animated GIF: Google Shop In The UK