Google's Universal Commerce Protocol (UCP) is getting some new (optional) capabilities for merchants. The UCP is Google's open standard designed to enhance agentic commerce and complete purchases directly across the web without relying on traditional storefronts or integrations.
In a new blog post released today, Google unveiled new optional capabilities available in UCP:
Cart This will allow agents to add or save items into a shopping cart from a single store.
Catalog This capability will allow agents to pull product details from a retailer's catalog, including items like variants, pricing, and inventory.
Identity Linking This will use existing standards and integrate so that customers can receive loyalty or member benefits in the same way they would on the retailer's site.
For more information, see the full release from Google.
