Google: Having Rel Canonical Doesn't Guarantee Google Picks Up That Page As Canonical

Jul 23, 2018 - 7:42 am 5 by

Google Maze

Back to the advice of providing clear and consistent signals to Google - Google's John Mueller had to tell someone on Twitter that Google won't always recognize rel=canonical as the ultimate decision on which pages should be the canonical page. There can be other signals that confuse Google and lead to Google making a different decision.

Google's John Mueller said "we use multiple factors when determining the canonical for a page, a rel=canonical isn't a guarantee, so ultimately that can happen." Then he pointed out a confusing signal he saw: He said "rel=canonical to the first page + rel next/prev are a bit conflicting, either it's the same as the first page, or they're paginated series."

This is shortly after covering how noindex and rel canonical can cause confusion as well.

Again, be clear and consistent with your signals to Google.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Google Ads

Google Ads API Outages and Slowness; Microsoft Ads Warns About Google Imports

Jun 29, 2025 - 8:12 am
Previous Story: Google Wants SEOs To Interview In Zurich This Thursday, July 26th