8 Weeks After Migrating To HTTPS: Google Webmaster Tools Analytics

Oct 2, 2014 - 8:53 am 31 by

RustyBrick SSL

The day or so after Google announced there was a ranking benefit from HTTPS (tiny signal they said), I migrated my corporate site over from HTTP to HTTPS. I did so, not because I felt there would be a serious ranking change but mostly to report to you how it went.

It has been about 8 weeks since the migration and the results are pretty interesting. Here is raw data from Google Analytics and Google Webmaster Tools.

Here is Google Analytics data showing organic search traffic from Google. You can see, it pretty much is normal from the week before through the next 8 weeks:

Google Analytics also shows me comparing the 8 weeks after migrating to the 8 weeks prior to be no real change:

click for full size

Here is a graph from Google Webmaster Tools showing clicks to my site from the Search Queries report. Notice, it seems like things are up from the week prior, to the 8 weeks after:

Finally, here are the impressions from Google Webmaster Tools Search Queries report which shows a decline of impressions for the site. Interesting, no?

So what do you make of this?

I would share the Search Engine Roundtable migration but because it is a news site, the numbers always fluctuate a nice amount. So it is hard to make heads or tails out of it always.

Today I am moderating a panel at SMX East on HTTPS, so I may or may not use this data on the panel.

Forum discussion continued at WebmasterWorld, Hacker News, Google+, Google Webmaster Help and Twitter.


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