101: Change Your HTML, It Can Impact Your Google Search Rankings

Sep 13, 2017 - 8:22 am 4 by

Html

Sometimes you see the most obvious questions posted to Googlers and you think, hmm, I wonder how many others don't think this is obvious. In any event, when you change your content and HTML on a page, it can and often does, impact your rankings for better or worse.

HTML changes without content changes can also do the same but it depends what exactly you change on the page.

John Mueller of Google was asked about this on Twitter and responded as such. John said "any change in a page's HTML can result in changes in indexing, it all depends on what you change."

Of course, those who rank well are afraid to change anything but eventually their site can become stale and Google's algorithms might not want to rank that stale site as well as it use to. So staying ahead of the game with your web site by making changes is kind of necessary.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: Google Turns Off Questions & Answers For White House Local Result