Google: Title Tags Can Change Based Off Of Language/Country

Aug 2, 2012 • 8:41 am | comments (2) by | Filed Under Google Search Engine Optimization

google multilingualThis might be an obvious point to many SEOs but Pierre Far from Google clarified that if you have specific landing pages for the same product but targeting different languages/countries, you can change the title tag of the page without concern.

Pierre Far from Google posted this on Google+ saying:

In my last webmaster office hours hangout I got an interesting question: When a webmaster uses rel-alternate-hreflang annotations to mark up a cluster of equivalent pages that target different language-country combinations, can the titles be different for each country?

The answer is yes, use a title that makes sense for your users and your site.

I go more into detail about how to handle these specialized annotations over here.

Pierre Far then gives some more examples of how this applies on Google+.

Forum discussion at Google+.

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