Google: Just Because You Call Yourself The Best, It Doesn't Mean You Should Rank For The Best

Oct 11, 2018 - 7:34 am 3 by

The Best

So you name your company Best Company, so for SEO companies, you go with the name "Best SEO." Should Google rank your web site number one in the search results for the query [best SEO]? Probably not and that is what John Mueller of Google is saying here on Twitter.

Just because you give your company name a generic name that describes the business you are in, it doesn't mean you will rank well in Google for your name.

So if you name yourself Payless Shoes and you want to rank well for [payless shoes] in Google, you better do a lot of marketing to make your brand name feel less generic and more a branded name.

Here is how John put it:

Just because you have a brand name that is generic, it doesn't mean you will rank well for it. In fact, it will make it harder for people to find you on Google because they are searching for a generic keyword phrase.

If anyone wants to name their company "RustySEO" do let me know.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Google: We Treat Quotes The Same As Standard Text