Live: Google Tests AMP Label & News Carousel

Feb 4, 2016 - 12:48 pm 0 by
Filed Under Google

Pagespeed6 1900px WIDE

I was tipped off that this was a live test by Google but unfortunately it was not, it is just a demo URL that Google has provided to the media. Sorry for the confusion.

Google is expected to release the AMP (accelerated mobile pages) related news results by the end of this month but some are seeing them show up in their mobile search results now.

As you know, the AMP pages will first start showing in the Google News carousel on mobile for news publishers that got their sites ready for AMP by deploying AMP related pages.

Alberto Estrada shared on Twitter a picture of how it looks to see AMP support pages in the Google mobile news carousel:

click for full size

See that slick looking bolt of lightening label in the news carousel that reads "AMP"? That means the page is super fast using the AMP protocols.

Have you seen this in the wild because I cannot replicate it myself?

For more on AMP see our Google AMP category.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 19, 2026

Jan 19, 2026 - 10:00 am
Google

Google AI Overviews Powered By Gemini 3 Pro For Complex Queries

Jan 19, 2026 - 7:51 am
Google News

Google Is Appealing Its Search Monopoly Ruling & Asks To Pause Remedies

Jan 19, 2026 - 7:41 am
Google Search Engine Optimization

Google Warns On Hosting With Free Subdomain Hosts

Jan 19, 2026 - 7:31 am
Other Search Engines

OpenAI Will Soon Test Ads On ChatGPT

Jan 19, 2026 - 7:21 am
Google Search Engine Optimization

Google: Comments Link Spam Has No Effect On SEO/Search

Jan 19, 2026 - 7:11 am
 
Previous Story: Google Trusted Verifier Program For In Person Business Verification