Google: Differentiate Structured Markup Between Recorded & Live Stream Videos

Mar 20, 2019 - 7:53 am 0 by

Live Stream Google

Google's John Mueller said in a webmaster hangout yesterday that it is really important that when you use structured data for video content, you use the right markup based on it being either recorded video or live stream video.

He said this around the 12:04 mark into the video. He said "For structured data in general, I think you'd want to differentiate between streams and recorded content. That's one thing that would be really important to make that clear with regards to the structured data."

We know live stream video has special new structured data and supports the indexing API , which is one of two structured data types that support the indexing API. You can learn more about the live stream markup here.

John said, "But in any case you really want to differentiate the kind of recorded content from the live stream content and kind of treat them differently and make sure that the marked out separately in their own way."

Here is the video embed:

Here is the transcript:

The streaming side I think that's something I haven't looked into very much.

For structured data in general, I think you'd want to differentiate between streams and recorded content. That's one thing that would be really important to make that clear with regards to the structured data.

So that when when you're submitting videos recorded content that's available like anytime that's something where you can use a normal video markup for that. Or where you can also use the video sitemaps to tell us more about those videos.

For example if the video content is only available in certain countries you can tell us about that individual video sitemap.

For streams that's where I'm not really sure what what the right approach is there.

I believe there's also the indexing API that you might be able to use for for video for live stream content. I am not a hundred percent sure but you might want to double-check that.

But in any case you really want to differentiate the kind of recorded content from the live stream content and kind of treat them differently and make sure that the marked out separately in their own way.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 12, 2024

Jul 12, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

Jul 12, 2024 - 8:01 am
Google Maps

Remove Thumbtack Book Links In Google Business Profiles

Jul 12, 2024 - 7:51 am
Google Search Engine Optimization

New: Google Search Console Let's You Add Your Shipping & Return Information

Jul 12, 2024 - 7:41 am
Google

Google Search Tests Autoplaying Video Thumbnails In Results?

Jul 12, 2024 - 7:31 am
Bing Search

Bing Search Tests Voting On Search Results

Jul 12, 2024 - 7:21 am
Previous Story: First Day Of Spring, Spring Equinox Logos From Google & Bing