Google's "People Also Ask" Search Feature Going Live?

Back in April we covered a new feature Google was testing named People Also Ask, it basically added queries related to your query, to give you a more diverse set of responses.

For some reason, this past week, I've been receiving notifications asking me if I've seen this feature. Yes, I have as I noted above. But it must be reaching a larger group of searchers, because more and more people are seeing it.

I suspect Google is either testing it with a larger group or Google decided to go live with it.

I personally do not see it, but here is a picture from one of the people who asked me about it (sorry, I couldn't list everyone who asked me about it in the past week):

Forum discussion at Twitter.