Google Personalized Search: Ages, No & Previous Searches, Yes

Apr 24, 2017 - 7:56 am 1 by

Google Personal Search

I've been very interested in personalized search and Google for some time now. It use to be talked about way more in the past but these days, you barely hear anything about it. In fact, I use to use a search parameter that removed personalization, such as adding &pws=0 to the end of the URL string. These days, I barely ever use it - I go incognito.

In short, I wonder how much of the search results are really personalized these days outside of local specific geo information.

Gary Illyes answered a bunch of questions around personalized search from Dawn Anderson over the weekend. He said that personalized search uses previous search history but not the age of the user. Here are those tweets:

Truth is, this is nothing new from years and years ago. I am a bit surprised Google has not done more with personalized data in the organic results. But I guess not much has changed on the personalization front...

Forum discussion at Twitter.


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