I am told this isn't exactly new, but I don't think I've covered this before. Google My Business now lets you edit the localized version of the business name. Craig Harkins shared a screen shot on Twitter of Google My Business letting him edit the McDonalds location and also enter in the Russian version of the name.
Here is that screen shot:
This is not currently available in the Google My Business dashboard but it is available when you edit a Google My Business listing directly in web search.
Supposedly this has been around for at least a couple months:
It's live for over 2 months, seeing it for most of the countries indeed. You can also edit already "Located in" section, which is great as well.
— Val Getova (@ValGetova) September 13, 2018
I've seen for a few months, specifically in Mexico. Unfortunately you can't control or even view in GMB, only directly on the knowledge panel.
— Krystal Taing (@krystal_taing) September 13, 2018
I assume most of the non-US readers have noticed this and I just didn't notice it because I live in the vacuum of New York.
Forum discussion at Twitter.
