Wanted: Searches By Tablet Users On Google Keyword Tool

Feb 3, 2012 • 8:18 am | comments (1) by | Filed Under Google Ads (AdWords)

Bryson Meunier, one of the most vocal people on mobile search topics and someone who disagrees with me on mobile SEO techniques in some areas, has posted in the Google AdWords Help a important request.

He wants the Google Keyword Tool to add an option to break out searches conducted on tablet devices versus desktop devices and standard smartphone devices. Right now, you can only see searches by "mobile devices with full internet browsers."

Tablet Google Keyword Tool

He said:

It stands to reason that tablet searchers will have different keywords and volume than smartphone searchers. Can we get tablet searches broken out separately in the keyword tool? Given how valuable the segment is many marketers are building content specifically for tablet owners, and it would be helpful to know which keywords they use so that we can help them find what they're looking for faster.

Of course I agree.

Bryson has a more detailed write up on this at Search Engine Land.

I should note, Google does allow advertisers to target tablet users versus smartphone users - but just doesn't give the keyword research data to us.

Forum discussion at Google AdWords Help.

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