Google: Hummingbird Is Not Specifically For Spam

Nov 16, 2016 - 8:13 am 8 by

Google Hummingbird

In September 2013, Google announced Hummingbird the new revised engine that powers Google's search algorithm. It made search faster and more efficient - but it isn't a spam algorithm. Spam algorithms may plug into the overall algorithm, but Hummingbird is not a spam algorithm.

John Mueller of Google reiterated that the other day on Twitter saying "all our algorithms have to deal with spam, but Hummingbird isn't specifically for spam."

Google actually said something similar back in January 2014, that Hummingbird isn't to blame for your rankings drop. But Google also said Hummingbird did impact 90% of searches - so not sure many believed it had no impact.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2024

Apr 25, 2024 - 4:00 pm
Google Updates

Google March Core Update Still Rolling Out & Heated SEO Chatter Continue

Apr 25, 2024 - 7:51 am
Google

Report: How Prabhakar Raghavan Killed Google Search

Apr 25, 2024 - 7:41 am
Google Search Engine Optimization

Google Favicon Documentation Adds Rel Attribute Value Definitions

Apr 25, 2024 - 7:31 am
Google Ads

Google Ads API Version 16.1 Now Available

Apr 25, 2024 - 7:21 am
Google Search Engine Optimization

Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Apr 25, 2024 - 7:11 am
Previous Story: Google: You Can Use Different Markup Formats For Structured Data