Google Modifies Domain Clustering Rankings?

Sep 5, 2014 - 8:39 am 7 by

google clusterA WebmasterWorld thread has some savvy webmasters and SEOs asking if Google has changed how they handle the domain clustering in the search results.

Domain clustering is when Google will determine if they want to show one or more search results on a single page from the same site or not. Often, Google likes to "diversify" the search results so that in many cases, Google doesn't show the same search results from one domain name.

One webmaster wrote:

Has anybody else noticed domain clustering? I keep seeing the same site listed multiple times in the top 10 search results. Two, three or four listings all for the same site.

Forum moderator, Robert, responded:

I've seen a return of domain clustering, but only for very long tail queries. It's likely either that Google is testing something new in the algorithm, or has decided to refine results on extremely rare queries. Can you characterize what you're seeing, and what type of query, without going into specifics.

Google has time and time again tweaked how they do domain clustering in the search results. So Google could have made a tweak recently.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 23, 2024

Jul 23, 2024 - 10:00 am

Google Search AI Overviews Video Descriptions

Jul 23, 2024 - 7:51 am
Google Ads

Google Won't Deprecate Third-Party Cookies In Chrome

Jul 23, 2024 - 7:41 am

Google Tests Larger Sitename & Favicons

Jul 23, 2024 - 7:31 am
Google Ads

New Google Ads Sitelinks Interface

Jul 23, 2024 - 7:21 am
Google Ads

Google Ads Editor Version 2.7 Is Now Out

Jul 23, 2024 - 7:11 am
Previous Story: Google Search Site In SERPS Moved Up & May Jump Results To Your Site