Google: Content Behind Paywalls Is Not Automatically Thin Content

Aug 31, 2021 - 7:11 am 3 by

Google Paywall Thin Content

Google's John Mueller said that just because some content might be behind a paywall, it doesn't mean Google sees that content as thin content. Google allows content paywalls and will show them as much as it shows content not behind paywalls. So no, Google does not automatically treat paywalled content as thin content.

This is the tweet on Twitter:

Why would someone think paywalled content is thin? Well, generally when you hit a piece of content that is paywalled, you may see a paragraph or two of the whole article. So maybe people think that is all that is there and that it qualifies as thin content?

Either way, word count is not used by Google:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 14, 2025

Nov 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Movemeber Google Update, Opal AI Spam, Discover Spam Fix, Copilot Search, Google Image Ads & More

Nov 14, 2025 - 8:01 am
Google Ads

Google Ads Advertiser Suspension Improvements: Faster & More Accurate

Nov 14, 2025 - 7:51 am
Google Ads

Google: Don't Close Your Google Ads Account To Make LSAs Work

Nov 14, 2025 - 7:41 am
Google

Google Shopping With AI Mode Comparisons, Call Store, Track Price & Agentic Checkout

Nov 14, 2025 - 7:31 am
Google Ads

Google Ads Brings Brand Inclusions To Standard Shopping Campaigns (NOPE)

Nov 14, 2025 - 7:21 am
 
Previous Story: Stan The Google Dinosaur Gets A Kiss