Google: Google Analytics Won't Hurt Or Benefit Your Search Rankings

Jun 29, 2018 - 7:03 am 9 by

Google Analytics Search Console

Google's John Mueller felt the need to explain on Twitter that there is no penalty for using or not using Google Analytics on your web site. Google doesn't rank a web site any better or worse because you use or don't use Google Analytics.

Here is John's tweet:

He did add that it does help uncover information about your web site and gives you insights into making your web site better:

But having the Google Analytics snippet in your HTML doesn't give you a ranking boost or ranking decline.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Disallowing Robots.txt In Robots.txt Doesn't Impact How Google Processes It