Google: Google Analytics Won't Hurt Or Benefit Your Search Rankings

Jun 29, 2018 - 7:03 am 9 by

Google Analytics Search Console

Google's John Mueller felt the need to explain on Twitter that there is no penalty for using or not using Google Analytics on your web site. Google doesn't rank a web site any better or worse because you use or don't use Google Analytics.

Here is John's tweet:

He did add that it does help uncover information about your web site and gives you insights into making your web site better:

But having the Google Analytics snippet in your HTML doesn't give you a ranking boost or ranking decline.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Disallowing Robots.txt In Robots.txt Doesn't Impact How Google Processes It