Google Analytics AdWords Destination URL Report Broken

May 14, 2015 • 8:16 am | comments (0) by | Filed Under Google Ads (AdWords)

Google Analytics LogoThe Google Analytics AdWords report named the destination URL report has not worked in some time. The report launched back in 2010 and it lets you see the URLs to which you've directed users from your AdWords ads, along with any campaign tagging in those URLs.

But it doesn't work.

A complaint in the Google AdWords Help forum from an AdWords advertiser is complaining that the report doesn't show any data or statistics.

Google's Mini responded that it is true, there is a "known technical issue" with the report. She then offers a workaround by going to Google Analytics Reporting -->Acquisitions-->Campaigns.

This is an old picture of the report:

click for full size

Now, it shows no data for many. When will it be fixed? That is unknown.

Mini updated the post with a bit more information later on in the day saying the "Destination URL report/dimension only shows information about destination URL. We're launching a final URL report/dimension towards the end of June."

Please note:

1. If you are using this report for troubleshooting, a URL Test tool is coming in your ads URL option very soon.

2. Final URL should be visible in all the other reports/dimensions where destination URL is present.

Forum discussion at Google AdWords Help.

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