Google AdWords Editor Version 12.2 Adds More Features

Nov 21, 2017 • 7:44 am | comments (0) by | Filed Under Google Ads (AdWords)

Google Adwords Editor

Google AdWords quietly released an update to the AdWords Editor, they are now at version 12.2 which brings Gmail asset-based ads, full support for promotion and video extensions, and a new budget type option for video ads.

Here are the release notes:

  • Gmail asset-based ads: Asset-based ads in Gmail are now fully supported in AdWords Editor.
  • Campaign total budgets: Video campaigns now have the option of choosing Campaign Total budget type.
  • Custom rules updated: New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups.
  • Semantic location: You can now set a bid modifier to target your ads by location with AdWords Editor.
  • Promotion extensions: Promotion extensions are now fully supported by AdWords Editor.
  • Life events: "Life events" is now a category of audience targeting.
  • Video campaign extensions: All video campaign extensions are now supported.
  • Ad group level ad rotation: Ad groups can now be set to so ads rotate.
  • Expanded language targeting: Campaign language targeting in now available for Bengali, Tamil, and Telugu.
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