Google Ads Overview Page Filters & Bidding Maximize Conversion Value

Aug 23, 2019 - 8:30 am 2 by
Filed Under Google Ads

Google Ads

Google Ads adds features all the time, I don't cover them all but two ones I want to highlight are a new bidding strategy named maximize conversion value and new filter options on the overview page that both launched this week.

Filters On Overview Page

This new feature should help people do things faster because you can filter the reports right on the overview page now. You can now you can filter the Overview page by:

  • Device
  • Campaign
  • Campaign type
  • Campaign status
  • Ad group
  • Ad group status

Here is a screen shot:

click for full size

Smart Bidding Strategy Named Maximize Conversion Value

Google launched Maximize conversion value, which is an automated bidding strategy to help you maximize the total conversion value of your campaign within your specified budget. You can use Maximize conversion value for all Search campaigns right now if you want. To get started, you’ll want to set conversion values for your conversion types or use transaction-specific values, Google said.

Here is a screen shot:

Google Ads Maximize Conversion Value

Forum discussion at Google Ads Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Owners Can Now Reply To Reviews On Google Maps Android