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Supposedly there was a local event at the main Google headquarters in Mountain View, California the other day and at that event a Googler said that 46% of all queries have local intent. I do trust the source but all I have is a tweet from this SEO on this stat.
Nick Wilsdon posted on Twitter:
At Secrets of Local Search conference at GoogleHQ. Now 46% of searches have a local intent - quote from Google rep official presentation. That‘s increased since I last took note of that stat 📈
— Nick Wilsdon (@nickwilsdon) October 10, 2018
46% does seem super high - don't you think? I know mobile queries have more local intent than desktop queries, and I know mobile queries are continuing to rise. So maybe almost half of searches on Google having local intent is not too far stretched? Also, it may be how Google is defining local intent?
What do you think?
Forum discussion at Twitter.
Comments:
John Cook
10/17/2018 11:33 am
It's probably the fact Google are putting more emphasis on local search than a more broad search, and sometimes it's just wrong or unhelpful A while ago I was researching some articles online for a "best of" type of list to see what others suggested. Anyway, long story short, some local dude ranked in the top 3 on mobile and was giving advice that would have been top of the game 10 years ago, but has been outdated significantly. Think something like the iPhone 4s is the best phone on the market. How the hell is that useful to anyone just because he's closer to me than someone on the other side of the globe who actually has useful content! In the retail sector these sort of results are going to kill small businesses who are battling large retail chains with several stores within shouting distance of one another. It feels like they're trying too hard to make search better and are wrecking it in process, but people will continue to Google because it's the go to search engine today.
Deacyde do hurtin
10/17/2018 02:19 pm
Honestly, they're improving need and desire for Adwords, if you think about it. More and more technical SEO needs to be done to even manage normal organic traffic against google's changes in general and also to manage any past issues a client may have gotten into or competitors it rubbed the wrong way. Data is the only way to see through the F.U.D., you quickly see what rankbrain is and understand what the future holds, which is Google's ultimate demise as a search engine powerhouse, funny enough. The " Best Of " is only the tip of the iceberg that was created by trying to use shortcuts in the SEO world, wait till the " backlinkageddon strikes "... It's be able to read data for actionable insights or buy Adwords, if you're an SEO, you know if keyword usage is any indication, the easiest action is normally the most popular.
@Michael_Martinez
10/17/2018 03:00 pm
Mobile search has changed the world of search. People are more likely to do spur of the moment quick searches while they are running around town. When all search was done on the desktop, you were far less likely to search for nearby businesses and activities - you planned ahead and local venues were not nearly as important as national services (like ordering PIzza). The growth in localized mobile searching doesn't necessarily mean everyone whose business doesn't address those needs is doing it wrong. That's like complaining that someone is speaking English in Great Britain when everyone in South America is speaking in French, Spanish, or Portuguese.
JL Faverio
10/18/2018 04:02 pm
No proof or reference? Just hearsay?
Jermaine Holmes
10/18/2018 06:27 pm
Question: how many search-related, SEO conferences does Google host at its headquarters and how can I sign-up for those?
Jay Holtslander
10/25/2018 05:06 pm
Without local intent... 😉 https://uploads.disquscdn.com/images/eb979ba7130a443131a039b512f412424534ec757dd910fa4766f3cbef53b7d7.png
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TIzzy
12/12/2019 05:50 am
Everyone knows Google is manipulating what searches we get. Trying to "sell me" something from one of their advertisers or companies. But lets be real here. We live in a busy, spoiled, instant gratification society. We ALL KNOW Google offers advanced search. Yet, I NEVER see anyone use it & I rarely (maybe twice?) have used it myself (partly because it sucks). Nobody looking for a hotdog stand wants to spend that extra 2 minutes of their lunch break to open advance search, use the advanced search while trying to drive there B4 you even know where it is! (u kno) If Google cleaned it up and simpified their advance search, then.. placed it just below the "other" search options (web - news - shopping - videos -) people would use it. Personally I WOULDN'T! I prefer to do things the easy way. I just use GOOGLE MAPS!! It is the PERFECT TOOL FOR LOCAL SEARCHES! Hands Down! I bet people that I can find what they're searching for (usually by voice!) b4 they can! and there is a link to their website! a link to a map! link with a number, comments, rating, comparative searches! What MORE could you want when searching locally?!! Seriously? Google Maps SHOULD BE CALLED "Google Local"!! Its more than just a map.