Encyclopedia Britannica Answers Now In Bing Search

Jun 11, 2012 • 8:41 am | comments (2) by twitter Google+ | Filed Under Bing Search

Bing With Encyclopedia BritannicaBing announced they now have Encyclopedia Britannica answers directly in their search results. Microsoft Bing said, "we're excited to announce a partnership with Encyclopedia Britannica to include Britannica Online answers directly in the Bing results page."

The answers are within the search results, not on the right side, left side or at the top or bottom - typically they are found in the search results within the other organic results.

Here is a picture:

Encyclopedia Britannica In Bing

I wonder how much traffic this is sending to Encyclopedia Britannica?

Google's new knowledge graph works differently where they show a Wikipedia snapshot on the right hand side.

Try searching akebia on Google vs Bing, which do you like better?

Forum discussion at WebmasterWorld.

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