eBay Not Spending $26 Million Monthly With Google AdWords

Sep 7, 2010 - 8:23 am 2 by
Filed Under Google Ads

A very revealing leaked Google document was published, in part, at adAge yesterday. The report uncovers Google AdWords customer spending for the first half of 2010. Google seemed to collect or bill $574 million in the first half of 2010. The document reveals Google's top advertisers and distribution of ad spend for customers spending over $10,000 per month with Google.

The data is very interesting, but one thing I find historically interesting is eBay's number. eBay reportedly spent only $4.25 million in June 2010. Only? Yes, well, if you see reports back in 2007, 3 years ago, some estimated eBay's AdWords spend was closer to $26 million. I highly doubt eBay is spending that much less than it did 3 years ago! But maybe I am wrong. We suspect that over the years CPC prices have increased and eBay is advertising more than in the past, but who knows - maybe they are more efficient now?

So who are Google's top advertisers in June 2010?

AT&T, Phoenix University ads, Expedia, Amazon, eBay, BP, Hotels.com, and so on. Here is a chart from adAge:

Google Largest Customers

Apple, compared to AT&T, spent just under $1 million on search during the month.

How about the distribution of advertisers, how much do they spend per month? Here is the breakdown:

Google Ad Spend Breakdown

Note, the top advertisers individually accounted for "less than 1% of Google's U.S. revenue in June." The top 10 advertisers in the document collectively accounted for just 5% of Google's U.S. revenue during the month. That might be the most revealing information right there.

Forum discussion at WebmasterWorld and DigitalPoint Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Previous Story: Google Balls Logo