SEO Industry Buzzes On Demand Media's IPO

Aug 9, 2010 - 8:33 am 0 by
Filed Under Search News

The SEO industry is buzzing on the recent news that Demand Media has filed an IPO. Demand Media owns and runs online properties such as eHow, Trails.com, LiveStrong.com, GolfLink, AnswerBag, Cracked and more. They are significant in that their whole content business is around ranking well in the search results, primarily Google and primarily organically.

Danny Sullivan has the best write up on what this all means. Here are his takeaways, but read the whole analysis for why:

  • Google Funds Big Chunk Of Demand Media
  • The Importance (And Risk) Of SEO
  • Search Sends Nearly 40% Of Traffic; Google Alone, 26% Or More
  • Traffic Is Vulnerable To Algorithm Changes
  • Mining Search Data, they mine the data to produce content
  • They do domaining

A WebmasterWorld thread is discussing the news. Brett Tabke, the founder of WebmasterWorld, thinks these guys are genius SEOs:

What Rosenblatt and the crew have done is nothing short of genius in the SEO space. To qualify algorithmically and engineer daily content is freaking brilliant. To get it to rank and convert in the long tail is even bigger. No wonder everyone is so jealous of their success. They are the top SEO’s on the web. They are without a peer.

Another member asked, "I wonder if the recent google patent influenced the decision to IPO, or if they had already planned to?"

I doubt it.

In any event, this is one of those events that is somewhat historical for our industry.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Previous Story: Google Custom Search Engine Layout Chrome Bug