"Content is King" or Links are supreme - that is the classic SEO debate. Which SEO component is more important? Links or on page SEO? This debate is as old as Google and while it was much more of a debate years ago, it still triggers some debate nowadays.
These days, even the biggest link builder would admit you need strong content and some basic SEO to rank well for competitive keywords. Or maybe not?
A WebmasterWorld thread has discussion around this topic. One person said he ranks top for a competitive keyword with zero content on his page related to that keyword. He thinks that you don't need the content on the page to rank well. Maybe, I think it depends.
Tedster, WebmasterWorld administrator cited a client case. He said:
I can guarantee you from the past week's experience that there is. I have a client whose highest traffic page fell from #1 on two big query terms to pages 3 and 4. What they did was change (not tweak, demolish) ALL the body content and the page template. I was not informed ahead of time and I only learned about it after the traffic drop appeared.
What do you think? Take my poll below:
Forum discussion at WebmasterWorld.
