Twitter, The Second Largest Search Engine?

Apr 16, 2010 - 7:59 am 5 by
Filed Under Social Search

Danny Sullivan broke down the reality of Twitter announcing at the Chirp Conference that they had about 19 billion searches per month. Comparing that to Google, Bing and Yahoo - it passes Bing and Yahoo combined!

  • Google: 88 billion per month
  • Twitter: 19 billion per month
  • Yahoo: 9.4 billion per month
  • Bing: 4.1 billion per month

The thing is, as Danny said, this number is not coming from comScore or Hitwise, an independent stats company, but rather from Twitter themselves. Plus, since 75% of the traffic on Twitter come through APIs, such as TweetDeck and other applications, it is hard to validate this. There are more caveats that Danny covers in his analysis.

Here are some other interesting Twitter metrics:

  • 105,779,710 registered users.
  • 300,000 new users per day.
  • 180,000,000 unique visitors to Twitter.com
  • 60 per cent of new accounts are outside the US.
  • 75 per cent of traffic is not on Twitter.com.
  • 100,000 registered apps

With 19 billion queries per month, if they can monetize that with their ad system, they can be making serious cash.

Forum discussion at WebmasterWorld.

 

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