Yesterday I wrote about Google's new AdWords Search Funnels, a new reporting section in AdWords that helps advertisers know about the keywords that get no credit for conversions, until now that is. For example, let's say I have someone search for camera and they end up on my site, then do some research, and then discuss the research with their spouse that night. The next day, they come back searching for a specific model number, click on a different ad that leads to my site and ultimately convert.
The keyword [camera] didn't get the credit for the sale, but the model number keyword did. So that leaves the first keyword without any credit, that is until now. Google AdWords Search Funnels shows you all the keywords and ad groups that play a roll in assisting to the ultimate sale.
Here is a video that sums up how this works:
I also posted a ton of details on this at Search Engine Land so check it out.
It makes you wonder if Google will or currently is using assisted keyword data as part of the AdWords quality score. What do you think about that?
Forum discussion at Search Engine Roundtable Forums.