Google AdWords Let's You Target a CPA

Feb 25, 2010 - 7:24 am 3 by
Filed Under Google Ads

A WebmasterWorld thread has discussion about a possible new bidding feature in AdWords. Honestly, I am not sure how new it is, but it basically allows you to set a target CPA (cost per acquisition) and Google will try to optimize your bids to achieve it.

The advertiser wrote that he was presented with this option after logging in to manage his AdWords account. Google told him:

This new option allows you to bid based on the average amount you would like to pay for a conversion. For example, if you want to achieve an average CPA of $25, you could use this option and set your bid to be $25. Advertisers with CPA targets they would like to reach may prefer to use Target CPA so they can specify those goals directly.

I believe that this was originally a limited test, but if you run Google Conversion Optimizer you can opt for this target CPA now or soon.

Forum discussion at WebmasterWorld & Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Yahoo Partners With Twitter Again