DoubleClick for Publishers (DFP) To Replace Google Ad Manager

Feb 23, 2010 - 8:03 am 0 by
Filed Under Misc Google

Google announced a new product named DoubleClick for Publishers. In short, this is ultimately going to replace Google Ad Manager, a product we use here to manage and deliver our ads.

More tools is nice - but we will see when I get migrated over to it, how smooth that is and how much I, the publisher, benefits from it.

This is from the announcement:

DFP comes in two flavors, tailored for different publishers' needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. We'll be upgrading current DART for Publishers publishers to DoubleClick for Publishers over the next year as we continue to add features and modules, and we'll be moving Google Ad Manager customers to DFP Small Business in the coming weeks.

To reflect our continued investment in DoubleClick's products, as well as the central role of DoubleClick's technology products within Google's display advertising business, we're also today unveiling some changes to the DoubleClick logos — including typeset changes, incorporating a new "by Google" theme and retiring the "DART" brand.

A WebmasterWorld thread has some comments from publishers:

Yet another way to track what you do when you do it and ... .dare I say it who you do it with....

They cater to the advertiser, ignoring the User's privacy. Period. Due to the fact they own Doubleclick. Try watching major TV stations over the NET without coooooooockie/URI of Doubleclick.NET blocked...

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Google Search Engine Optimization

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Apr 15, 2024 - 7:41 am
Google News

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

Apr 15, 2024 - 7:31 am
Google Search Engine Optimization

Google Crawl Budget Is Allocated By Hostname

Apr 15, 2024 - 7:21 am
Google AdSense

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Apr 15, 2024 - 7:11 am
Previous Story: SMX West 2010 Live Blog Coverage Schedule