Google May Disclose AdSense Revenue Split, But Publishers Don't Care

Feb 2, 2010 - 8:12 am 2 by
Filed Under Google AdSense

Jeff Jarvis wrote that Google is considering disclosing the share of AdSense revenue they share with their publishers. In fact, we have been reporting the approximate revenue share almost every time Google releases a financial statement. Some publishers seem to want to know how much Google is keeping and how much they are giving to their publishers.

A WebmasterWorld thread threw me for a bit of a loop. Many publishers in the thread don't want to know how much Google is giving publishers of the revenue. They simply do not want to know. One publisher said:

Maybe I've glossed over the arguments for knowing the revenue splits, but I have no idea how this would benefit publishers.

Most people agreed with that statement. BillyS backed it up saying:

I really don't care about the split - it's meaningless to me. I have no idea how much it costs Goolge to maintain the integrity of the system.

I am really curious if this is the popular vote. I have set up an anonymous poll. Please take the poll and have your publisher friends take it.

Forum discussion at WebmasterWorld.


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