How much better is a number one organic listing than a number two result? That is often a question webmasters, publishers, site owners ask themselves and others. A WebmasterWorld thread asked that exact question.
Tedster, a WebmasterWorld administrator, answered it with AOL's leaked data from 2006. Tedster shared the click-through rate by position:
- #1 - 47% click-through
- #2 - 13% click-through
- #3 - 9%click-through
- #4 - 7% click-through
I should add that Universal Search and the way the search engines are showing more than just organic results on a page may significantly impact these numbers.
Forum discussion at WebmasterWorld.