Click Through Rate by Search Engine Result Positions

Dec 18, 2009 - 8:23 am 6 by

How much better is a number one organic listing than a number two result? That is often a question webmasters, publishers, site owners ask themselves and others. A WebmasterWorld thread asked that exact question.

Tedster, a WebmasterWorld administrator, answered it with AOL's leaked data from 2006. Tedster shared the click-through rate by position:

  • #1 - 47% click-through
  • #2 - 13% click-through
  • #3 - 9%click-through
  • #4 - 7% click-through

The SEO Black Hat blog went through this in more detail. And so did the SEO Scientist. So take a look there as well.

I should add that Universal Search and the way the search engines are showing more than just organic results on a page may significantly impact these numbers.

Forum discussion at WebmasterWorld.


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