Google To Swallow Yelp For $500 Million?

Dec 18, 2009 - 8:17 am 2 by
Filed Under Google News

TechCrunch says that Google is in "advanced acquisition negotiations" with Yelp to acquire them for "at least" $500 million. Many sites are buzzing about these talks.

Arrington reported that Yelp earned $30 million in revenue this year and it is expected to jump to $50 in 2010. Yelp is a very popular local search site. It is arguably the best of its kind.

If Google buys them, you would have to think they would fold it into their Google Maps and Local services. They did that with FeedBurner and so many other brands they bought (i.e GrandCentral, etc). At the same, YouTube was bought by Google and because of its popularity, Google never moved it to Google Video.

I wonder how Google would handle Yelp. It would be a shame to see the Yelp brand go away.

Forum discussion at DigitalPoint Forums and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More

May 23, 2025 - 8:01 am
Google

Google AI Mode Tracking Referrer Issue A Bug

May 23, 2025 - 7:51 am
Google Maps

Spike In Google Business Profiles Name Changes?

May 23, 2025 - 7:41 am
Google AdSense

Google AdSense Anchor Ad Positions Setting

May 23, 2025 - 7:31 am
Google

Google Search Tests Recently Viewed Label

May 23, 2025 - 7:21 am
Google AdSense

Google AdSense Ad Intents New Display Ads Option

May 23, 2025 - 7:15 am
Previous Story: Daily Search Forum Recap: December 17, 2009