Yahoo Adds Day Parting, Bid Adjustments, Enhanced Geo Targeting But No One Cares

Mar 17, 2009 - 8:25 am 0 by

As expected, yesterday, Yahoo launched several enhancements to their search marketing platform that brings them up to speed with many of the competing products and in some way, surpasses some features of their competitors. The main issue for Yahoo is that Google still has all the traffic.

The features include:

  • Ad scheduling, a dayparting tool that enables advertisers to schedule their ads for display at different times and days across an entire week.
  • Bid adjustments, which allow advertisers to specify a premium bid amount for desired demographic groups and audiences.
  • Enhanced ZIP Code-level geo-targeting, including greater control of how your ads are displayed.
  • Upgrades to the management of Content Match, including the ability to choose what portion of your budget to allot to this product.
  • I have an incredibly detailed walk through with screen shots of the new features at Search Engine Land.

    Honestly, I feel bad for Yahoo. The announcement went live at 4pm (EST) yesterday and no one cares, no one is talking about it. It made it to Techmeme via a manual tip and editor addition. There are three forum threads on the topic, all started by a Yahoo representative and only one response in all three posts and that response is extremely anti-Yahoo. Yahoo, please do something to bring back your appeal!

    Forum discussion at WebmasterWorld, Search Engine Watch Forums and DigitalPoint Forums.


    Popular Categories

    The Pulse of the search community


    Search Video Recaps

    Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
    Video Details More Videos Subscribe to Videos

    Most Recent Articles

    Search Video Recaps

    Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

    Apr 12, 2024 - 8:01 am
    Google Search Engine Optimization

    Google: Indexing & Algorithm Updates Are Independent

    Apr 12, 2024 - 7:51 am
    Google Search Engine Optimization

    Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

    Apr 12, 2024 - 7:41 am

    Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

    Apr 12, 2024 - 7:31 am

    Google Knowledge Panels - Mentioned People

    Apr 12, 2024 - 7:21 am
    Google Maps

    Google Maps Suggest An Edit Flow Updated

    Apr 12, 2024 - 7:11 am
    Previous Story: Google Adds MySQL To Trademark AdWords Keyword Ban List