Yahoo Search Marketing Lowering Minimum Bids For Many


Many Yahoo Search advertisers are reporting that Yahoo has decreased the minimum bid requirements on some keywords in their campaigns over the past couple days. A WebmasterWorld thread has several advertisers confirming this activity.

In fact, I received a message from Yahoo with the exact same notification on February 24th at 8:37 PM. The Yahoo Search Marketing "alert" said:

Minimum bid requirements have decreased for 'Company Name' [account #]. Some of your inactive Sponsored Search keywords are now active. Review bids now.

Why has Yahoo reduced the bids for some keywords? Don't they want to make more money?

Well, it seems that some keywords were "inactive" and were making Yahoo no money at all. Possibly by decreasing the minimum bids, Yahoo has reactivated these keywords and is now capable of making some money on these keywords. Thus activating hundreds, if not thousands of new ads into the search marketplace automatically, but with giving notification.

In January, Yahoo had the nerve to make changes to advertiser campaigns after there was an outcry already. So clearly this is still going on, but Yahoo is at least sending "alerts" now.

Forum discussion at WebmasterWorld.

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