We have paused our text based weekly recaps, in lieu of the video edition. As always, I will sum up in a paragraph the topics I discuss at greater length in the video and provide links to more details below. Do let us know how much you may miss the weekly text based recaps.
In this weeks recap, I go on a three-minute rant about Yahoo not only changing their policy giving them the right to make changes to advertiser's campaigns without permission or notice, but also actually doing so after the major outcry from our industry. I then discuss the new budget beta being tested by Google AdWords. I move into the SEO topic of getting your content crawling more quickly, through Sitemaps, FeedBurner and other methods. I discuss why the Sitemaps report may have less results than a site command. Did you know it may take three months to transfer PageRank from URL to URL - or is that just a toolbar delay? Have you experienced the SEO "honeymoon period." Most SEOs feel the PageRank data in Webmaster Tools is useless. Google Trends was attacked and it hurt. That was this past week in search from the Search Engine Roundtable.
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For the original iTunes version, click here
Some Of The Topics Discussed:
- Yahoo Updates Search Advertisers Terms & Conditions
- Yahoo Has The Nerve To Change Advertisers Campaigns After Outcry
- Google AdWords Testing "Timeframe" Budget Option
- Tips on How to Get Indexed Faster by Google, Yahoo, & Live Search
- Who's To Blame For Faster Indexing? Google Sitemaps or FeedBurner
- Why Does The Site Command Show More Indexed Pages Then Google's Sitemap Report?
- Case Study: Transferring Google PageRank With Redirects
- The Redesign SEO "Honeymoon Period"
- Poll: Most SEOs Say PageRank Data in Google Webmaster Tools is Useless
- Google Trends Attacked, Again: Targets Former World Trade Center Towers